A Description of What is Creative Design in 2017
We live today in a digital world, both personal and especially business, and thus the website of a company has to be created in such a way that it truly represents what a company would like to tell the world. Considered as the introductory means of a company, a website will show what the company has to offer in the market. A website should be a user friendly means of presenting a company to the digital world, but that it should also be a well made design that can create curiosity among viewers well enough for them to dwell in a company’s site and discover its offers. The main goal of a website today is practically to lure viewers to go over the site and become potential customers, and this can be attainable with a website that has a seeming graphics, has a service with speed, and usability, which will give an impression as a website with professionalism and competence. A website with lifeless list menus and static word dense descriptions are not anymore in style, but on the other hand, have a website that is designed with creativity which will entice viewers thus increasing the traffic of your site and help attain a positive bottom figure of the company.
Part of having a creative web design is one that can capture the brand’s personality, and this can be done by professionals who have the technical ability to design and plan for such a site like those IT services company. In today’s digital world, tech designers are thus considered as the artists of our modern times.
The buzz word in today’s modernism is minimalism which in marketing strategy plays a role. In web designing today, being minimal would be an incorporation of colours and bolder headlines and simple universal icons.
It is the end goal of a minimalist site to give a clear visual communication with viewers and potential customers. The concept of image is what would immediately come into our minds when we say the word design. But in 2017, the dynamism is formed when static descriptions are mixed with video.
Long scrolling is another invention that followed the dynamism of video and of which more and more websites are being patterned. Today, viewers can navigate pages in such an easy manner because designers are reinventing navigation making collation of information faster and easier for users. In order to increase in parallax, a 3D effect is also being added to the site.
Being subtle in expression has not gone when it comes to artistry, but instead, what is rising in popularity is illustration in the face of big and bold graphics and photography. This is because of the fact that illustration is a visual language that can speak and present itself firmly without being vulgar, a quality that many companies would prefer.